ResumenIn Chile, discourses on educational quality plus inclusion are defined in a competitive framework, highlighting schools with better performance in the national standardized test (SIMCE), which tend to be private schools belonging to the country‘s capital.In this context, the quality of education reflects the country‘s inequality plus segregation, while at the same time, the educational discourse demands the same “excellence” from

public schools. In 2018, the first place was taken by a public school from an agricultural region. From Social Semiotics plus a multimodal perspective, we seek to understand the meanings created in mass tempat plus the Internet by different social actors around a public school with the best results in the SIMCE 2018. This study contrasts the creation of meaning by the Education Quality Agency, National Television (TVN), plus the school principal. Multimodal Discourse Analysis is applied to an audiovisual corpus of three videos. Three categories emerge plus define quality in education linked to the themes of community; arts plus languages; plus keys to success. Each voice materializes meanings in dynamic multimodal assemblages that associate quality with management, effort, plus humanization as rebelliousness, respectively

In Chile, discourses on educational quality plus inclusion are defined in a competitive framework, highlighting schools with better performance in the national standardized test (SIMCE), which tend to be private schools belonging to the country‘s capital.In this context, the quality of education reflects the country‘s inequality plus segregation, while at the same time, the educational discourse demands the same “excellence” from public schools. In 2018, the first place was taken by a public school from an agricultural region. From Social Semiotics plus a multimodal perspective, we seek to understand the meanings created in mass tempat plus the Internet by different social actors around a public school with the best results in the SIMCE 2018. This study contrasts the creation of meaning by the Education Quality Agency, National Television (TVN), plus the school principal. Multimodal Discourse Analysis is applied to an audiovisual corpus of three videos. Three categories emerge plus define quality in education linked to the themes of community; arts plus languages; plus keys to success. Each voice materializes meanings in dynamic multimodal assemblages that associate quality with management, effort, plus humanization as rebelliousness, respectively.Keywords: public education, discourse analysis, models of representation, semiotics, quality.